ABOUT
I wrote two books on AI. Then I asked it about my family’s business.
TONY EGGLESTON · FOUNDER, COMMAND MODULE
Builder. Author. Trader. Hands-on in applied AI since 2023. And everything I ship, I use first — NamedFirst included.
FOUNDER, COMMAND MODULE
THE SHORT VERSION
- I’m Tony Eggleston. I build software through Command Module, the studio I run under AIgent, LLC.
- I’ve written two books on AI for people who aren’t technical. The first one, How YOU Can Use ChatGPT, was an Amazon best seller in Computer & Technology. I’ve been building with it hands-on since 2023.
- My family has sold office furniture in Dallas–Fort Worth since 1981. My parents started it. My brother Joe and I run it now.
- NamedFirst started with that company’s numbers, and they weren’t good.
- When you hire NamedFirst, you get me. No account manager in between, and no handoff.
The afternoon that started this
In February 2026 I sat down and asked the AI assistants what a buyer in our market would ask them. Eighteen questions. Nothing clever — just the things a real customer types. Who sells used cubicles in Fort Worth. Who can furnish an office in DFW. Where do I get forty chairs on a budget.
Then I wrote down every single answer. I have been running that list ever since. What’s below is the pass we locked, so the numbers can’t quietly move later.
Locked baseline · Eggleston Office · Dallas–Fort Worth · 2026-08-30 · one pass, measured by hand in fresh logged-out chats · read the raw data
Zero out of eighteen on Perplexity. Forty-five years in business, a real showroom, real trucks, real installs — and on one of the places people now go to ask, we simply weren’t there. Our name never came up at all, so there was nothing to rank.
I tracked five businesses across those eighteen questions: ours and four competitors. All four got named more often than we did. Of the five I tracked, we came in fifth.
Eighteen questions is where it started. The list is a hundred now, across seven engines. Every question you add is another place you find out whether you exist — and the ones you never thought to ask are usually where you are missing.
What actually surprised me
It wasn’t the zero. It was that the three engines didn’t agree with each other at all.
Same eighteen questions. Same business. Perplexity answered them on August 17, ChatGPT and Google’s AI Mode on August 30. ChatGPT named us more than half the time. Google’s AI Mode named us once. Perplexity never did. If I’d averaged those together I’d have gotten a tidy little 20% and learned nothing, because the fix for each one is completely different. ChatGPT reads your pages. Google’s AI Mode reads your Business Profile. Fixing your website does nothing for the one that never looks at it.
That’s the whole reason this isn’t a score. One number would have hidden the only thing worth knowing.
And I want to be straight about something: I’d spent two books explaining how these systems decide what to say, and I still couldn’t have told you any of that before I went and measured it. Nobody can guess it. You have to go look.
So I built the thing that looks
First the measuring: a hundred questions a real buyer would ask, run across seven engines, locked so the numbers can’t quietly move later. Then the part that actually matters — the work. Pages, profiles, schema, the directories these engines read from. Then we measure again and show you what moved.
My family’s company was customer zero. Every piece of this got tried on our own numbers before it was ever sold to anybody else. That’s not a nice story I tell. It’s the reason I know which parts work.
What I’ve built
Wall Street Analyst
An AI equity research platform scoring 1,000+ stocks a day across 14 dimensions. I’ve traded my own money on it since 2024.
The Analyst School
Everything that platform does, taught in the open. Fifteen courses and 188 lessons, from a first written plan to running a real book through your own broker. Free to read, all of it.
MarketPulse
Market reports for real estate agents. The summary numbers have to match the list underneath, every time. That rule came from the agents themselves.
Find Your Two
A volunteer-matching platform for DFW nonprofits. iOS, Android and web, with 580+ opportunities from 75+ charities. No revenue, on purpose.
Eggleston Office
The family business, and customer zero for this one. Forty-five years of selling office furniture, and the reason NamedFirst exists at all.
TextLife
Ask a question about anything you have ever texted or emailed, and get a real answer. The AI is resident on your Mac, so your information never touches the cloud and is never exposed. As private as it gets.
PromptMaster
The app you open before you open Claude. It helps you write prompts that actually work, and ships with a learning track that runs from beginner to expert.
Automarketing
The marketing for my own businesses runs on a schedule nobody has to remember. Every day it writes and publishes the articles, produces the videos, and posts to the social accounts.
Command Module
The studio the rest of this ships from. Its site runs an AI agent that answers questions about the work, held to the same rule as everything else here: no claim it can’t back.
That is not all of it. The case studies for the rest — the storefront that is really an AI app, the inventory that keeps itself online, the agent answering questions on the studio’s own site — are at commandmodule.com.
Background
Two books on AI, both written for people who aren’t technical. How YOU Can Use ChatGPT (2023) was an Amazon best seller in Computer & Technology; AIgents: AI Agents and the Future of the Workplace followed in 2024. Writing them is how I learned to explain this stuff without jargon, which turns out to be most of the job.
Hands-on in applied AI since 2023: prompt engineering, agent design, workflow automation. Certified MindStudio AI Expert. I don’t consult about AI. I build with it and ship it.
I’m a lifelong trader — Series 3 and Series 30 certified. Trading teaches you one thing that applies here exactly: the only opinions that matter are the ones you put money behind. It’s also where I learned to keep a record you can’t edit afterwards, which is why every baseline here gets locked before any work starts.
Board member at A Place at the Table, a pay-what-you-can restaurant in Dallas that serves anyone who walks in, whatever they can pay.
What you won’t hear from me
This is a young field with a lot of confident people in it. So here’s what I’ll never say to you.
- That I can guarantee an AI will recommend you. Nobody can. Anyone promising placements is selling you activity.
- That one number describes your visibility. The engines barely overlap. My own business measured 56% on ChatGPT and 0% on Perplexity on the same eighteen questions, and a single score would have buried that.
- That one run tells you anything. It doesn’t. Everything gets re-run, and every figure comes with how stable it was.
- That the questions you can’t honestly win still count. We name every one we leave out, right on your own report, with the reason and the date.
I’d rather hand you a smaller honest number than a bigger one that falls apart when you click it. That’s not modesty. It’s the only version of this that survives you checking.
Why you deal with me directly
I keep this deliberately small, because it’s better for you: no layers, nobody billing hours to align stakeholders. The person who built the tool that measures you also built the AI that writes your fixes. On the monthly plan, you read what it writes and paste it in yourself. On Done For You, I apply the work myself, inside your own accounts, after you’ve approved it.
The tradeoff is real: I take fewer clients. If we work together you get my full attention, and if I don’t think we can move your number, I’ll tell you before you pay me.
Start where I started
Run the free baseline on your own business and see what the engines actually say about you. It’s free, there’s no account, and whatever it shows is yours to keep whether you ever hire me or not. That’s exactly how this began — one guy, eighteen questions, and a number he didn’t like. Good luck out there.
TONY EGGLESTON · FOUNDER, COMMAND MODULE · AIGENT, LLC
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